Pavement Appreciation

Billboards

Advertisers abhor an empty space. Small business owners have always chalked their specials on the asphalt blackboard. Organisers of dance parties discovered the stencil in the 1990s. Corporate giants mount guerrilla campaigns and believe they are being ‘edgy’ by mimicking the stencils. Then there are the strange, hand-painted phrases on the road, which may reveal incisive social insights, but are more likely to be the names of garage bands.

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